Engaging onboarding that builds interest from the start
Onboarding that bores more than engages
New apps entering the market have to engage and build trust with users as quickly as possible. In that first impression an app has to create a strong hook and keep the first crucial interactions as frictionless as possible.
Many apps, in their attempt to engage users, actually degrade UX by making their onboarding:
So onboarding — the first impression of an app — usually drags itself out without providing value for the user.
Creating an engaging onboarding that builds interest from the start
A short, skippable flow that leads with the product’s core value — lightning-fast access to real-time market data — and turns the first screen into a hook rather than a hurdle.
The redesigned flow opens on the single most compelling thing Atomstock does — live market data, instantly — and lets motivated users skip straight to the product. Everything else is progressive: we earn the next tap rather than demand it.